Our Product
Our Product is a Website Generator and Content Management System.
Our company name (brand) and our program is called Best Way Websites.
Our Website Generator
A website generator is also known as a website builder and sometimes called a website editor.
Anyone may register free for our program and use our online website builder to build their own website, or they may also hire us to build it for them.
Our Content Management System
A content management system is often referred to as a CMS or a website editor.
Small business owners that use our program may easily manage (edit) their own websites. They may also add other users to their site if they want to enable a staff member or someone else to help with their website administration.
We also provide complete webmaster services for those business owners that don't want to manage their sites themselves.
The Videos Below are used to promote our retail product.
What Does Our Product (Retail) Cost?
DIY Website Builder
If a business owner or manager is using our website generator (website builder) to build their own site, it doesn't cost them anything.
Users do not pay until they are ready to publish their websites to a domain name. (Then, cost starts at $15/mo)
Professionally Built Websites
If a business owner or manager hires us to build their websites for them, we do quick starts for as low as $100. Sites that would be "complete" cost $500 or more, typically.
Subscription Services
We offer both a monthly and an annual subscription plan which starts at $15/mo or $165/yr and includes:
- Free Domain
- Free, Unlimited Business Class Hosting
- Online Website CMS (Site Builder / Editor)
- Support via: videos, user guide & support ticket system
Top Plans
- $15/mo or $165/yr
- $25/mo or $275/yr
- $50/mo or $550/yr
- $75/mo or $825/yr
- $100/mo or $1,100/yr
- $150/mo or $1,650/yr
- $200/mo or $2,200/yr
- $300/mo or $3,300/yr
- $400/mo or $4,400/yr
- $500/mo or $5,500/yr
- We've got a complete range of fully custom plans, too.
What are the Foundations of the Best Way Websites CMS?
A Unique Beginning
From the beginning (v1), we created our program to serve the best interest of our clients.
At first glance, the statement above will read as a "standard" cut and paste statement, but it is not. We have not created our website generator and CMS in the best interest of our company's owners or investors, but our clients.
We embraced The Golden Rule
Our clients are small business owners. We built BWW with them in our minds AND hearts. We built BWW as if we were building it for ourselves as a small business owner.
The Evolution of a Small Business Media Marketing Company
Once upon a time, before the internet began, there existed another common method for small businesses to market their companies.
It was known as print media.
The architect of the Best Way Websites company owned a printing business that was successfully selling printing via the internet in the early days. Back when you could have mentioned Google and people would have asked "what's Google"?
He believed the internet was going to become the primary method of marketing - even surpassing radio and television ... and leaving print media to diminish in it's importance as a marketing method.
His first clients for websites were printing clients and he sold websites to companies that were purchasing print media via the internet.
That's how Best Way Websites got started!
The Development of our First Website Building and Editing Platform
We developed version 1 of our platform and rolled it out for Beta Testing in 2004, collaborating closely with our existing website clients about how to develop the GUI (Graphical User Interface) or "Dashboard" for them.
Our Client's Desires Were Fulfilled
Functions and features were added at their request, and how these things were implemented visually and placed strategically was decided by collaborating with our ACTUAL USERS. (This is HUGE!)
Some Unique Priorities
We started by setting our some priorities by using seven questions that would guide us about what we would or would not do in the development of each and every component of our program.
How we answered each question would guide us in our development. Each element has passed these tests.
- Is this in the best interest of our client? (Or are we trying to advantage ourselves and/or investors?)
- Is this as easy as we can make it for our clients? (If not, improve it until the answer is yes.)
- Have we collaborated with our users to test the intuitiveness, ease and logic of the function? (If no, this must be tested before passing for implementation.)
- Will this diminish the SEO impact of our built-in Search Engine Optimization engine? (If yes, find another way or abandon it.)
- Will this be so costly that a mandatory raise in the price of our base product is considered? (If yes, the company will EAT the cost and not raise the price of the base product. Period. We must keep the base product affordable for the most modest "mom and pop" business enterprises.)
- Will this negatively impact supporting our clients? (If yes, find a way to change this so it does not.)
- Will this invalidate the complete versatility or "you can do anything" with our CMS promise? (If yes, then fix this or do not do it. Our program MUST remain so that our users are NOT restricted in form or function.)
What Makes Best Way Websites ... Best Way Websites?
Background and Information
Here is a bit of background information and explanation to aid in the depth of your understanding about Best Way Websites.
Our product is referred to in the industry as a SaaS - Software as a Service.
We rolled out version 1 of our program in November of 2004 under the name pajezy. The company ownership and management has remained the same, but we decided to re-brand and use the name Best Way Websites (BWW) for simplicity and clarity in 2013.
Our Company Ownership
We are an privately owned company based in Port Angeles, Washington. Our CEO owns 100% of the stock. We have begun the process to setup our company to be employee owned.
Our Current Reach
Currently, we service a few hundred sites. We are not large enough to even be on the radar of companies and individuals that would rate us.
Our Competition
Every large website hosting company that provides a "website builder", includes: Godaddy & Yahoo and all of the "W's" including Wix, Weebly and Wordpress. There are many others, even great "giants" like google that have entered this field of battle.
What does this mean to us? These other companies provide an inferior product and service. We have faith. If we are the young David up against Goliath (and his four brothers), we are confident that God is on our side!
Their size is unimportant.
What are the Unique Selling Propositions (USPs) of Our Website Services?
What Sets Us Apart from Our Competition?
- How are we different from other providers?
- How is our product and and service superior?
- Why should a small business owner choose us over one of our competitors?
We understand the importance of differentiating our company and offering something that is unique and better than what our target can acquire somewhere else.
Why do we say "Our Way is the Best Way"?
We Provide a Better VALUE - We Strive to be the BEST
Value is not the same as price. There are companies that provide a lower priced product but they don't provide a better priced value.
- Value is determined by what you get with what your purchase.
- You must compare price and products and services received for the price to determine value.
You can pay $10 for steak and you'll get a $10 steak, maybe. But if you want a really great steak, you'll have to pay more. Price does not determine value by itself.
There is a difference in price between a 4 man tent and a 4 bedroom custom home. The tent is cheaper. However, you cannot say that the tent is a better value even though it is certainly a lower price.
- However, when you compare price and what is received for that price ... we come out on top!
When Our Target is Shopping Price
- Registration and Using our Website Builder is always free. You can't beat that price.
Once they are ready to make their website live, then they must purchase a subscription from us.
- We have a competitively priced subscription based service that starts as low as $15/mo and it includes:
- Use of website editor (CMS)
- a free domain and
- a free, unlimited hosting account.
When Our Target is Looking for Value
We provide a free consultation for all of our users. We'll talk with them on the phone. We'll discover their goals and discuss their budgets and guide them to the product that will give them "the most bang for their buck."
Our service level 5, for example is $100/mo. Our competition charges 2 - 4 times the same thing for a lesser program.
We Provide Better PROGRAM - We Strive to be the BEST
- Pay very close attention to these things because they are uniquely important!
When a website is built using the Best Way Website's website builder:
- The user OWNs the copyright to their site.
- Standard, current and compliant on-site SEO markup and META data is accomplished "on the fly."
- Proper Micro data (schema markup) is also embedded into the site.
- Their site can be hosted anywhere.
- Their site will continue to work WITHOUT using our website builder. (Ours is the ONLY PROGRAM that will work this way, and we did this ON PURPOSE.)
- ALL plugins and widgets have been programmed by us - our program does not suffer from the security vulnerabilities that are inherent in open source applications such as Wordpress, Joomla, Drupal and others.
- Users can do ANYTHING they want with regard to Form and Function.
- Form: we have a theme based system - NOT templates! Sites can look like anything they want!
- Function: we have an unlimited system - users are NOT put in a box! They have access to WYSIWYG and Raw Code if they want. Regarding third party applications - anything can be included that is standard and secure.
Our program has NO LIMITATIONS.
We Provide Better SUPPORT - We Strive to be the BEST
All of our users have unlimited access to these things for support:
- On screen video tutorials
- Easy to navigate user guide
- Rapid response ticket system (internal email system). Tickets are typically answered within a few hours, not a few days!
Most user accounts include unlimited, direct phone support, too.
Courtesy Customer Contacts
All of our users also receive regular, direct contact from us. The frequency of these contacts depend upon two things:
- Their Service Level
- Their Preferences
Some contacts are fully automated, some partially automated and some are completely manual.
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